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Citi Bike is a Branding Home Run

The launch of the Citi Bike Share program, the largest in the US, is achieving undeniable business success in a very short time. With over 6,000 bikes, 300 stations, 55,000 annual members, and 840,000 trips¹ since its May 27th debut, the concept is instantly become a part of the NYC landscape. From a branding point […]Image may be NSFW.
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